What It Measures
Your custom score is based on four key pillars that underpin every effective marketing system.
Clarity
Do your ideal clients instantly understand what you do, why it matters, and why they should choose you? Without clarity, everything feels harder.
Strategy
Are you focused on the right goals, channels and priorities? Or are you spread thin across too many tactics? This is about not doing more, but doing the right things better.
Execution
How well does marketing get done? Are there systems, consistency, and momentum - or does it feel last-minute and reactive?
Results & Control
Do you know what's working and what isn't? Are you tracking and reviewing the right metrics to guide your decisions - or does it feel like guesswork?